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Giving Voice to a Rising Generation

The students and teachers of Pine Forge Academy (PFA), a Historically Black boarding high school, were locked down on their campus in rural Pennsylvania with little interaction with the outside world. It was the COVID lockdown year of 2020, which meant PFA’s prestigious choral and arts program wouldn’t be able to make their routine touring rounds across the country to showcase their world-class talent. That was until their performance arts director, Jarrett Roseborough, determined to create a film that would give his students a platform and a voice. “This is My Black” was born.

“This is My Black” captures how these choral students at Pine Forge processed images of vigilante and institutional violence during Covid locked-down school year and pairs their raw commentary with interpretive dance, poetry, percussion, and song. ⁣Profound Pixels was responsible for co-writing, co-producing, directing, and editing this “groundbreaking” documentary musical.

Identity

Profound Pixels designed the film's logo as well as it's 1970's-inspired movie poster and sourced the illustration.

Web Presence

We gave the project a home on the web with a simple, easy-to-browse website that gave fans and curious visitors a place learn more and sign up for future updates.
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An Award-winning Production

The reception of this work from both audiences and critics far exceeded expectations given the very tight budget the project was produced under. Awards include "Best Local Feature" at the Philadelphia Film Festival, an NAACP Image Award Nomination, "Best Musical Feature" at the Baltimore Black Film Festival, a 2nd-place finish for Best Documentary Feature at the Chicago International Children's Film Festival and the Denton Black Film Festival, and "Best Director" and a "Spotlight Award" from the California Music Video Awards.

"This is My Black" is also an official selection of over a dozen film festivals worldwide, including the SXSW EDU, the Pan African Film Festival, the International Art Film Festival, the Out of Africa International Film Festival, The Mesa International Film Festival, the Halifax Black Film festival and others.
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