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Bold, Colorful, Natural

Hailing from the company responsible for the popular Jergens skin-care brand, the Wakati brand represents a new line of products that promises to save women with naturally curly hair more time washing and styling their crowns. As the line made its way into the inventory of big department stores like Target and Walgreens, Profound Pixels was tasked with helping the marketing team create a series of videos that explained and illustrated the benefits of Wakati’s patented technology to sell the products online. We took the voice-over and video footage provided by the client and transformed them into bold and splashy video presentations designed to appeal to young women of color.